Commercial Training Webcasts

Are you looking to increase your commercial tire product and technical knowledge prior to the summer selling season? Bridgestone Commercial Training is proud to offer product and technical training webcasts for TBR, OTR, AG and Retread segments. All Webinar times (CST). Check back as more dates will be added in the coming weeks!

 

Scroll Down to Register for TBR, Retread, OTR and Ag Webcasts.

TRUCK & BUS

Grow in Retail with Firestone

Do you know that Firestone can now help you grow your business with two different offerings?  Help grow your business by understanding the differences between our two different product options – Firestone and Firestone Classics.  This 45 minutes virtual classroom provides learners with an overview of the different types of Firestone customers and why it works for each customer.  Plus review our full product offering and key messages to help you identify the customer for the right Firestone product.  All Webinar times (CST).

Toolbox Yard Check – 3-Part Series

Introducing a 3-part series on the exciting new tool, Toolbox Yard Check. Intro to Toolbox Yard Check will provide learners with a high-level introduction to key features and processes required to utilize the tool with your fleet customers, and provide them with valuable information that will aid them in successfully managing their tire program. It is recommended that learners register for all three webinars in this series.  All Webinar times (CST).

TBR – COMMERCIAL TOOLS AND RESOURCES

Curious where to find the most up-to-date tools and resources to be successful in the commercial tire business? This 45 minute virtual
classroom offering provides learners with the best places to find
those tools, and how to use them more efficiently.  All Webinar times (CST).

Intro to Bandag & MaxTread

This 45-60 minute webinar takes a look at Bandag’s market leadership, sustainability, and reliability, while also examining how you can capture lost profits & win more fleet business with MaxTread.  All Webinar times (CST).

ATA – A Virtual Look at OOSTAs

Join this 45-60 minute virtual look at why we complete out-of-service tire analysis, what benefits they provide, and how proper NRT (Non-Retreadable Tire) coding can help you make informed business decisions.  All Webinar times (CST).

Intro to The Bridgestone & Firestone Education Network

Bridgestone’s Product and Technical Training team launched the new & improved Learning Management System! This virtual training opportunity will introduce learners to the exciting new online education tool designed with an improved user experience.  All Webinar times (CST).

OFF THE ROAD

Loaders – Choosing the Right Tire for the Operation

Are you wanting to continue to learn more about Off-the-Road tire sales or wanting to brush up on existing skills? This 45-minute virtual classroom offerings provides learners with the knowledge of best practices used in the field when choosing the right tire for the operation. All Webinar times (CST).

Earthmovers – Choosing the Right Tire for the Operation

Are you wanting to continue to learn more about Off-the-Road tire sales or wanting to brush up on existing skills? This 45-minute virtual classroom offerings provides learners with the knowledge of best practices used in the field when choosing the right tire for the operation. All Webinar times (CST).

Intro to TreadStat – Next Gen

In this 45-60 min webcast, Learners will be introduced to the Next Gen Treadstat tool, and be provided with an overview of this exciting new tool’s capabilities. All Webinar times (CST).

AGRICULTURE

Basic Farm Tire Technology

Learn tire basics including identifying basic farm equipment, learning tire industry tread codes (R-1, R-1W, R-2, R-3, R-4…), the differences between tread lug angles and performance benefits, basic tire construction, as well as, understand the performance differences between Bias, Standard Radial and IF/VF/CFO tire constructions.  This webcast is a great introduction for anyone new to the farm tire business.  All Webinar times (CST).

How to Master the AG Data Book

Master the Firestone AG Tire Data Book to increase your farm tire sales in this short half-hour webcast.  In the webcast you will learn how to read data book charts, understand how the data relates to equipment and proper equipment set up.  You will also learn how to use the farm tire RCI chart, how to control tractor power hop, as well as, use the data book inflation tables to find proper tractor tire inflation pressures.  Webinar times (CST).

Maxi Traction

Maxi Traction is a new line of Firestone tires created to deliver maximum performance. If you have a sprayer, combine or tractor that needs dependable tires, Firestone has you covered. All Webinar times (CST).

What we will cover:

  • Selling Maxi Traction
  • Powerful product attributes
  • When new sizes are available
Intro to Firestone AG Tracks

Get an up-close introduction into Firestone AG rubber tracks. This course includes an understanding of the rubber track markets and in depth look at Firestone AG rubber track along with the Features and Benefits. All Webinar times (CST).

How To Use The Mobile Inflation Calculator

Ever get the question from farmers asking “How much air should I have in my tires?” Learn how to use this digital tool, and help your farmers become more efficient and productive in the field. All Webinar times (CST).

Proper Tractor Set-up

Explore the six steps to proper tractor set-up and help farmers set up their equipment. This course will teach you how to set up 2WD, MFWD and 4WD tractors for optimum traction in the field, fuel efficiency and tractor performance. All Webinar times (CST).

Firestone AD2 Technology (IF/VF/CFO)

Take a closer look into the latest radial tractor tire technology that can provide your farmer / growers more flexibility in the field, performance, and potential crop yield ROI. All Webinar times (CST).

Performer EVO / Performer EVO 23o

Introducing a new generation of ag radial R-1W tires designed for today’s mid-size MFWDs and secondary AG equipment. Get a glimpse into the breakthrough technology that makes this tire a true performer. All Webinar times (CST).

SALES

Selling Via the Web

During this 45 to 60-minute Webinar attendees will learn best practices for selling in a new normal including Environmental Professionalism, the importance of pre-call research and how to control the call by asking questions. In addition they will be introduced to an agenda setting email, the keys to good listening and the VALU (Follow-up) email template.  All Webinar times (CST).

The Art of Negotiation

During this 45 to 60-minute Webinar attendees will learn that sales objections are actually buying signals, the importance of creating an objection response library (ORL) and how to sell to different buyers differently.  In addition they will learn how to create a sense of urgency with their buyers, what buying signals look/sound like and be introduced to the Stand FIRM Action Plan.

Making Time Work for You

During this 45 to 60-minute Webinar attendees will learn the 6 keys to time management, how to identify time waster and how to set clear goals.  In addition they will be introduced to the concept of time blocking as well as sales productivity tips…guaranteed to help them grow the size and quality of their pipeline!  All Webinar times (CST).

Stand Firm in Negotiations

During this 45 to 60-minute Webinar attendees will learn the characteristics of negotiation, traits of the best negotiators as well as how to sell to different types of buying behaviors.  In addition they will create an objection response library (ORL) learn how to sell value versus price and how to cost justify the Bridgestone/Bandag/Firestone solution even when it’s more expensive.

View All 2020 Commercial Training Courses


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