Consumer Training Webcasts

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Are you looking to increase your consumer tire product and technical knowledge prior to the summer selling season? Bridgestone is proud to offer product and technical training webcasts for new passenger/light truck products, finding the right tire for the customer, OE vs Replacement tires and more.
All Webinar times are Central Time.

Check back as more dates will be added in the coming weeks!

Consumer Education Virtual learning portfolio

Sales Objections

The purpose of this course is to learn techniques that Sales Associates can use to address common customer sales objections. All Webinar times are Central Time.

During this course, participants will learn each of the four techniques for handling the most common sales objections:

  1. 1. Reduce to the Ridiculous
  2. 2. Validate and Authenticate
  3. 3. Dissect the Situation
  4. 4. Deep Dive Questions

Designed for Sales Associates | Requirements: None | Length: 60 Minutes

The Tire Category Story w/ Fast Five

Learn the tips and tricks to properly select the right replacement tire for every customer, every time.

This course covers the different tire categories and where each of the Bridgestone/Firestone tire lineups fit with those categories. We also discuss how you would select the right tire for your customer based on the information they offer. This class is great for those not as familiar with our lineup.  All Webinar times are Central Time.

Designed for: Sales Associates | Requirements: None | Length: 60 minutes

Pro Phone Skills

Improve the odds of converting phone shoppers into customers.

In this seminar, participants learn effective selling techniques to use on the telephone to turn callers into customers. Basic telephone skills will be reviewed and demonstrated by pre-recorded telephone calls. Participants will gain an understanding of the telephone’s importance is “selling the visit” and increasing their store’s sales. All Webinar times are Central Time.

Designed for Sales Associates | Requirements: None | Length: 60 Minutes

OE vs. Replacement Tires

The purpose of this course is to help dealer sales associates learn the differences between OE and replacement tires so they can help drives select the best tire for their needs

Bridgestone and carmakers put a lot of effort into engineering the tires installed on new vehicles, which are called Original Equipment (OE) tires. When these OE tires wear out, the question becomes: Which is best, the OE tire or an aftermarket replacement?

During this mini course, participants will learn to distinguish between replacement and original equipment (OE) tires and who the customer base is for each tire option. All Webinar times are Central Time.

Designed for Sales Associates | Requirements: None | Length: 60 Minutes

Common Mistakes Customers Can Make

This class is intended to help you recognize common mistakes customers can make when replacing their tires, and how to avoid them.

Have you ever questioned a customer’s choice in tires and wondered how to handle the situation? In this class, we’ll review three common mistakes that our customers might make when purchasing tires and we will discuss how to address them accordingly. All Webinar times are Central Time.

Designed for Sales Associates | Requirements: None | Length: 60 Minutes

Performance vs. Touring Tires

The purpose of this course is to identify the differences between performance and touring tires and how to make the right recommendation for a customer based on their needs.

This course review both the performance and touring tire category and the key attributes that are associated with them. Participants will be able to recognize the primary functions of each of these tire categories and how to effectively make the right recommendation for a customer based on their needs. All Webinar times are Central Time.

Designed for Sales Associates | Requirements: None | Length: 60 Minutes

New Product Lines 2020

Review the new products for 2020. Discuss their features and benefits and how they can be used to drive the sale with the customer. All Webinar times are Central Time.

Designed for Sales Associates | Requirements: None | Length: 60 Minutes

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