Consumer – O.E. (Original Equipment) vs. Replacement | Virtual Class
Tuesday, May 26, 2020
10:00am – 11:00am
The purpose of this course is to help dealer sales associates learn the differences between OE and replacement tires so they can help drives select the best tire for their needs
Bridgestone and carmakers put a lot of effort into engineering the tires installed on new vehicles, which are called Original Equipment (OE) tires. When these OE tires wear out, the question becomes: Which is best, the OE tire or an aftermarket replacement?
During this mini course, participants will learn to distinguish between replacement and original equipment (OE) tires and who the customer base is for each tire option.
Please Note: Class time is Central Standard Time (CST)