Consumer - O.E. (Original Equipment) vs. Replacement  | Virtual Class

Consumer – O.E. (Original Equipment) vs. Replacement | Virtual Class

Tuesday, May 26, 2020

10:00am – 11:00am

The purpose of this course is to help dealer sales associates learn the differences between OE and replacement tires so they can help drives select the best tire for their needs

Bridgestone and carmakers put a lot of effort into engineering the tires installed on new vehicles, which are called Original Equipment (OE) tires. When these OE tires wear out, the question becomes: Which is best, the OE tire or an aftermarket replacement?

During this mini course, participants will learn to distinguish between replacement and original equipment (OE) tires and who the customer base is for each tire option.

Please Note:  Class time is Central Standard Time (CST)

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